Electronic Arts Inc. announced today that Madden NFL 12 is now available at retail stores throughout North America and will release in select countries worldwide on September 2. Madden NFL 12 is available on the Xbox 360 video game system from Microsoft, PlayStation 2 and PlayStation 3, Wii, and PSP (PlayStation Portable) handheld entertainment system. Simultaneous mobile releases of Madden NFL 12 are also available for Android devices, iOS devices and feature phones.  In addition an updated version of Madden NFL Superstars is now playable on Facebook.

Madden NFL 12 continues the rich tradition of the franchise by bringing fans closer to the NFL than ever before by transforming on-field action and core gameplay modes, and driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team*; and Online Communities*. Whether battling your rivals on the couch or online, leading your favorite team to the Super Bowl in Franchise mode, or building the ultimate dream team in Madden Ultimate Team, Madden NFL 12 is True to the NFL, True to the Franchise and True to the Game.

Madden NFL 12 marks the first title to participate in the EA SPORTS™ Season Ticket program**. Season Ticket subscribers were provided full digital access to Madden NFL 12 three days before retail launch, and moving ahead will be able to take advantage of a 20% discount on Madden Coins for use in Madden Ultimate Team and Online Scouting.

“Madden NFL 12 sets a new benchmark in the franchise by delivering an incredibly realistic NFL experience. The level of detail in the game is unrivaled – it’s more authentic, more visceral,” said Cam Weber, GM of Football, EA SPORTS. “From the all-new collision system that allows you to feel every bone crunching hit to the revolutionary Dynamic Player Performance system that replicates how players’ skills and confidence rise and fall based on their on-field performance,  Madden NFL 12 lives and breathes all the glory and heartache of the NFL. No two games will ever be the same.”

The Madden NFL 12 Hall of Fame Edition, featuring former St. Louis Rams running back and Pro Football Hall of Fame inductee Marshall Faulk, includes the full version of Madden NFL 12; an exclusive Panini trading card, hand-signed by Marshall Faulk, with one solid, 18k gold autographed card randomly inserted into one Xbox 360 and one PlayStation 3 copy; and an exclusive Madden Ultimate Team Platinum Pack featuring a combination of 13 NFL Hall of Famers and former Madden NFL cover athletes, including: Marshall Faulk, Barry Sanders, Jerry Rice, Rod Woodson, Eddie George, Michael Vick, Donovan McNabb, Ray Lewis, Shaun Alexander, Vince Young, Larry Fitzgerald, Troy Polamalu and Drew Brees. The Madden NFL 12 Hall of Fame Edition has a limited run of 125,000 total copies exclusively available in the United States for the PlayStation 3 and Xbox 360.